- by foxnews
- 17 Oct 2025
From December 6 through December 12, 2025, Alterra Mountain Company will host its popular Kids Ski Free Week across fifteen premier North American mountain destinations, offering children up to seven complimentary lift tickets during the weeklong event. This initiative is designed to encourage families to embrace early-season skiing and snowboarding, supporting winter tourism growth and community engagement in key ski regions.
This promotion aims to reduce cost barriers for families and stimulate travel bookings during the shoulder season, often quieter than peak holiday periods but equally rewarding for visitors seeking fresh snowfall and uncrowded conditions.
Several participating resorts are augmenting Kids Ski Free Week with exclusive offers and discounts:
These supplementary offers provide families with comprehensive, affordable options that combine instruction, equipment, and accommodation, making winter vacations accessible and enjoyable.
Promotions like Kids Ski Free Week play a vital role in stimulating winter travel by encouraging families to invest in ski vacations early in the season. This helps resorts extend their operating season, smooth demand peaks, and build loyal customer bases.
Locally, such events generate substantial benefits for mountain towns including increased hotel occupancy, dining and retail sales, and seasonal job creation. Families experience positive lifetime memories in these destinations, often returning annually and contributing to sustained tourism growth.