Sunday, 21 Sep 2025

Las Vegas becoming 'playground for the affluent' as 'everyday traveler' left behind

Reddit users and industry experts say Las Vegas has shifted its strategy intentionally to appeal to affluent visitors rather than budget-conscious travelers.


Las Vegas becoming 'playground for the affluent' as 'everyday traveler' left behind

As Las Vegas tourism continues to decrease, many are calling out the high prices, as others say Vegas is now appealing primarily to America's wealthy rather than the "average traveler."

In the "r/LasVegas" forum on Reddit, one user wrote, "Las Vegas is overpriced and out of touch. I'm not surprised people aren't visiting."

The user went on, "Instead, Vegas is now targeting people with serious disposable income. It's become a playground for the affluent, and that's exactly what the current business model is built around.

The person added, "The Strip isn't trying to be accessible anymore. It's being curated. It's becoming more exclusive, and that's intentional."

"They want Bradley & Stephanie from California who blindly spend money without a second thought at every turn," the person continued. 

Rick Harrison of "Pawn Stars" previously told Fox News Digital the Las Vegas Strip has "gotten a little insane with their prices."

Circa Casino and Resort CEO Derek Stevens told Fox News Digital earlier that tourism traffic is disproportionate. 

Stevens said he is seeing continued growth in the high-end market, but it is "the other end that is kind of hurting."

"It's the millionaires, the billionaires, the celebrities, the athletes, the residencies that we have the honor of accepting in Las Vegas to make our Las Vegas trip just move in groups. You name it, they're flying in," Travis Turner, vice president of Client Experiences, told Fox News Digital.

Turner said they have not been impacted by a tourism decline and actually are seeing an increase in revenue.

"In Las Vegas, we're fortunate enough to have a lot of different conferences and a lot of big events that come back and forth," said Turner. 

He said they see a lot mid-week travel based on the conferences and different activities going on.

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